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Psychophysiological Features of Type Font Perception. Pp. 76–85.

Версия для печати

Section: Biology

UDC

[612.821+612.825.8](045)

Authors

Morozova Lyudmila Vladimirovna, Institute of Natural Sciences and Biomedicine, Northern (Arctic) Federal University named after M.V. Lomonosov (Arkhangelsk, Russia)

Murin Ivan Nikolaevich Institute, of Natural Sciences and Biomedicine, Northern (Arctic) Federal University named after M.V. Lomonosov (Arkhangelsk, Russia)

Abstract

The paper studies perception of the most frequently used type fonts. The research was conducted using methods of electroencephalography and eye tracking. The analysis of the data obtained showed that type fonts not only differ in graphic signs, but also have specific psychophysiological features defining the quality of perception, understanding and memorization of the text.

Keywords

visual perception of font, reading texts, typeface, eye movement, eye tracking.

The full-text version of the article can be requested through the university’s library.

References

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